Video is an excellent way to bring a face to face experience to your audience. Text, images and audio are very important, but within major search engines video content is becoming a vital factor. Video strategically placed within a website can bring a “human” element to your branding, and give a great boost in your Search Engine rankings. If a company has enough resources to create a high quality video, they are often perceived as a legitimate business with a genuine interest in providing a great service.
Video is also an extremely valuable resource for SEO (Search Engine Optimization), as it assists with the following goals:
1. GENERATING MORE TRAFFIC THROUGH RICH SNIPPETS
In the Google search engine results pages (SERPs), thumbnail images of your video will appear if optimized into your site correctly. Listings on Google with these thumbnails have a much higher click through rate (meaning more people click on your link). Getting “video rich snippets” can be a fantastic way of increasing traffic for a website. For example below is a screenshot of the “video rich snippets” if you were to search “the hunger games trailer” in Google’s search engine.
By including video on your site and having Your Pro SEO™ optimize the technical end of the internal coding it’s possible to have your videos appear right within search engine results.
2. IMPROVING CONVERSIONS
Since video creates that “face to face” experience with your site’s visitors, it will also create more trust and interest in what your site has to offer. This will lead to a higher conversion rate, meaning more customers will buy into what you are offering through your website. For example if you own a carpet cleaning business and have a video of a carpet before and after you cleaned it, there is a much higher chance that website visitor will call you to clean their carpets.
3. LINK BUILDING
Links have been and continue to be a key element in an SEO strategy. Since the worlds largest video data base YouTube is associated with Google, having inbound links from YouTube can help Google “crawl” your site with more efficiency and rank your site higher in it’s Search Engine.
“Casey Henry from SEOmoz ran a study in October 2009 which calculated the number of inbound links pointing to SEOmoz blog posts based on media type – discovering that pages with a mixture of media types and form, particularly those containing video, generated more inbound links than plain pages with only images and text.”
4. PRESENCE ON VIDEO SEARCH ENGINES
With over 100,000 hours of video uploaded to YouTube every day, YouTube is the world’s second biggest search engine (after Google). The only way to get a presence on YouTube is to have video content and a channel. You can use videos to rank in both YouTube and Google search, which will drive brand awareness, referrals and sales. Video Content Optimization will boost your website’s rankings.